C. Napolitano

United Airlines

Rhapsody Remastered

ACD: Peter Wood / Jr Art Director: Taylor Roberts

To showcase how music can be a soundtrack for a United Journey, we invited four musicians to remaster Rhapsody in Blue (United’s trademark theme song) using their city as the inspiration. The results mixed travel and creativity, introducing a time-honored track in a new way. It was also the first campaign to utilize Spotify Instagram track stickers, encouraging audience engagement.

TVA Award: Best Video by a Cruise or Airline