C. Napolitano

Absolut

Absolut Headlines

ACD: Michael Palma

Fun fact: my first ad was struck by lightning and burned down. There’s a sign pun in there but people aren’t into puns these days. The rest of them made it, and sold Absolut’s lack of artificial ingredients by leaning into local stereotypes, culture, and sports teams.

 
LA (Smog)

LA (Smog)

LA (Smog)

LA (Smog)

Dallas (Titos)

Dallas (Titos)

Dallas (Cowboys)

Dallas (Cowboys)

LA (Plastic Surgery)

LA (Plastic Surgery)

Philly (76ers)

Philly (76ers)

Cleveland (Cavs)

Cleveland (Cavs)

General

General

Dallas Cowboys & Absolut

Dallas Cowboys & Absolut

Hollywood & Absolut

Hollywood & Absolut