Absolut Vodka
OOH Campaign
ACD: Michael Palma
Billboard in Hollywood, CA.
Fun fact: the first line I ever sold was for this campaign. It was put onto a billboard, struck by lightning and burned down. Fortunately, the rest of my lines were not struck by lightning, and helped establish Absolut’s lack of artificial ingredients by leaning into local stereotypes, culture, and sports teams.
Cleveland (NBA)
LA (smog)
Dallas (NFL)
Dallas (Tito’s)
LA (plastic surgery)
Philly (NBA)
